Research
Selected Publications
Water Resources Management and Sustainability
Can the informal groundwater markets improve water use efficiency and equity? Evidence from a semi-arid region of Pakistan
Science of the Total Environment, 666, 849-857
Analyzing past and future trends in Pakistan's groundwater irrigation development: implications for environmental sustainability and food security
Environmental Science and Pollution Research, 30(12), 35413-35429
The Competitiveness, Bargaining Power, and Contract Choice in Agricultural Water Markets in Pakistan
Frontiers in Environmental Science, 10:917984
Impact of Participation in Groundwater Market on Farmland, Income, and Water Access: Evidence from Pakistan
Water, 14(12), 1832
Assessment of the heterogeneous impacts of global value chain participation on Sustainable economic growth and environmental quality
Heliyon, 10(15).
A Tale of Two Countries: The Potential of Managed Aquifer Recharge in Pakistan and Egypt
In M. El-Rawy & A. Negm (Eds.), Managed Aquifer Recharge in MENA Countries. Springer Cham.
An Economic Analysis of High Efficiency Irrigation Systems in Punjab, Pakistan
Sarhad Journal of Agriculture 34(4): 818-826.
Groundwater Markets in the Era of Environmental Challenges: Pathways to Sustainability
In: The 6th International Symposium on Water Resource and Environmental Management
Comparison of water use efficiency, profitability and consumer preferences of different rice varieties in Punjab, Pakistan
Paddy and Water Environment, 18(1), 273-282.
Unveiling the value of nature: A comprehensive analysis of the ecosystem services and ecological compensation in Wuhan City’s urban lake wetlands
Water, 15(12), 2257.
Agricultural Economics and Food Systems
Technical Efficiency, Economic Sustainability, and Environmental Implications of Dairy Farms in Pakistan
Polish Journal of Environmental Studies, 34(2), 1285-1297.
Editorial: Sustainable Food Consumption and Production in the 21st Century
Frontiers in Sustainable Food Systems, 8, 1386268.
Towards Sustainable Diets: Understanding the Cognitive Mechanism of Consumer Acceptance of Biofortified Foods
International Journal of Environmental Research and Public Health, 18(3), 1175
Sustainable food consumption and production in the 21st century
Lausanne, Switzerland: Frontiers Media SA. (Edited book).
Impacts of sellers’ responses to online negative consumer reviews: Evidence from an agricultural product
Canadian Journal of Agricultural Economics, 66(4), 587-597.
Food availability and shopping channels during the disasters: Has the COVID-19 pandemic changed peoples’ online food purchasing behavior?
International Journal of Disaster Risk Reduction, 83, 103443.
The role of off-farm employment in promoting sustainable farm development through integrated pest management technology adoption
Frontiers in Sustainable Food Systems, 8
Impact of COVID-19 on dietary diversity and food security in Pakistan
International Journal of Disaster Risk Reduction, 110, 104642
Rethinking the Role of Grain Banks in China’s Agriculture
Agriculture, 11(1), 49.
Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produce
Journal of Retailing and Consumer Services, 61, 102556
The impact of land consolidation on rapeseed cost efficiency in China
Frontiers in Sustainable Food Systems, 8
Does the Expansion of Farmers’ Operation Scale Improve the Efficiency of Agricultural Production in China? Implications for Environmental Sustainability
Frontiers in Environmental Science, 10:918060.
Can agricultural mechanization services narrow the income gap in rural China?
Heliyon, 9, e13367.
Policy Impacts of High-Standard Farmland Construction on Agricultural Sustainability: Total Factor Productivity-Based Analysis
Land, 12(2), 283.
Critical Issues at the Upstream Level in Sustainable Supply Chain Management of Agri-Food Industries: Evidence from Pakistan’s Citrus Industry
Sustainability, 11(5), 1326.
Economic analysis of dairy animal diseases in Punjab: a case study of Faisalabad district
Journal of Animal and Plant Sciences, 25(5), 1482-1495.
Financial Inclusion and Digital Technology
Determinants of financial inclusion gaps in Pakistan and implications for achieving SDGs
Scientific Reports, 14(1), 13667
Predicting Bitcoin (BTC) Price in the Context of Economic Theories: A Machine Learning Approach
Entropy, 24(10), 1487
More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest
Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2922-2942
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective
Asia Pacific Journal of Marketing and Logistics, 34(7), 1524-1543.
Rural Development and Sustainability
Pathways and Associations between Women's Land Ownership and Child Food and Nutrition Security in Pakistan
International Journal of Environmental Research and Public Health, 16(18), 3360.
Maize production under risk: The simultaneous adoption of off-farm income diversification and agricultural credit to manage risk
Journal of Integrative Agriculture, 18(2), 460-470.
Exploring the impact of China-Europe Railway Express on the urban-rural income gap
Heliyon, 9(7), e17571
Agricultural Land Abandonment and Farmers' Perceptions of Land Use Change in the Indus Plains of Pakistan
Sustainability, 11(17), 4663
Do E-Credit and Institutional Support Drive Climate-Smart, Environmentally Sustainable Practices in Punjab’s Agriculture?
Polish Journal of Environmental Studies.
Does Rural–Urban Migration Improve Employment Quality and Household Welfare? Evidence from Pakistan
Sustainability, 10(11), 4281
On the wheat price support policy in Pakistan
Journal of Economic Impact, 1(3), 80-86.
Adoption of Contract Farming and Precautionary Savings to Manage the Catastrophic Risk of Maize Farming: Evidence from Bangladesh
Sustainability, 11(1), 29.
Education and Environmental Well-being
Education for sustainable development in Pakistani higher education institutions
International Journal of Sustainability in Higher Education, 21(6), 1249-1267
Reducing food waste and promoting sustainable consumption: the role of message framing and controllability attributions in ugly produce marketing
Frontiers in Sustainable Food Systems, 8.
Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior
International Journal of Environmental Research and Public Health, 18(4), 1912.
Ecological Sustainability and Households' Wellbeing: Linking Households' Non-Traditional Fuel Choices with Reduced Depression in Rural China
International Journal of Environmental Research and Public Health, 19(23), 15639
Research Directions
Environmental Economics
Focusing on sustainable agricultural practices and their economic implications, including market-based environmental policies and ecosystem services valuation.
Water Resource Management
Studying efficient water allocation and conservation strategies in agriculture, with emphasis on sustainable irrigation practices and water markets.
Agricultural Economics and Food Policy
Analyzing market dynamics and policy impacts on food systems, including food security, supply chain efficiency, and rural development.