Selected Publications
Water Resources Management and Sustainability
Can the informal groundwater markets improve water use efficiency and equity? Evidence from a semi-arid region of Pakistan
Science of the Total Environment, 666, 849-857
Analyzing past and future trends in Pakistan's groundwater irrigation development: implications for environmental sustainability and food security
Environmental Science and Pollution Research, 30(12), 35413-35429
Groundwater Markets at a Crossroads: A Review of Energy Transitions, Digital Innovations, and Policy Pathways
Water, 17(14), 2079
The Competitiveness, Bargaining Power, and Contract Choice in Agricultural Water Markets in Pakistan
Frontiers in Environmental Science, 10:917984
Impact of Participation in Groundwater Market on Farmland, Income, and Water Access: Evidence from Pakistan
Water, 14(12), 1832
Assessment of the heterogeneous impacts of global value chain participation on sustainable economic growth and environmental quality
Heliyon, 10(15)
A Tale of Two Countries: The Potential of Managed Aquifer Recharge in Pakistan and Egypt
In: Managed Aquifer Recharge in MENA Countries. Springer Cham
An Economic Analysis of High Efficiency Irrigation Systems in Punjab, Pakistan
Sarhad Journal of Agriculture, 34(4), 818-826
Groundwater Markets in the Era of Environmental Challenges: Pathways to Sustainability
Proceedings
Water Management Strategies for Sustainable Mango Cultivation in a Changing Climate
In S. A. H. Naqvi, S. Ahmad, & M. Ahmed (Eds.), Climate Change and Mango Production: Potential Adaptation and Mitigation Options (pp. 189-218). Cham: Springer Nature Switzerland.
Comparison of water use efficiency, profitability and consumer preferences of different rice varieties in Punjab, Pakistan
Paddy and Water Environment, 18(1), 273-282
Unveiling the value of nature: A comprehensive analysis of the ecosystem services and ecological compensation in Wuhan City's urban lake wetlands
Water, 15(12), 2257
Assessment and Seasonal Monitoring of Groundwater Quality in Landfill-Affected Regions of China: Findings from Xiangyang
Water, 17(4), 572
Agricultural Economics and Food Systems
Technical Efficiency, Economic Sustainability, and Environmental Implications of Dairy Farms in Pakistan
Polish Journal of Environmental Studies, 34(2), 1285-1297
Editorial: Sustainable Food Consumption and Production in the 21st Century
Frontiers in Sustainable Food Systems, 8, 1386268
Towards Sustainable Diets: Understanding the Cognitive Mechanism of Consumer Acceptance of Biofortified Foods
International Journal of Environmental Research and Public Health, 18(3), 1175
Sustainable food consumption and production in the 21st century
Frontiers Media SA, Lausanne
Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produce
Journal of Retailing and Consumer Services, 61, 102556
The synergistic effects of green subsidy policies on grain and land productivity in China's farming sector
Cogent Food & Agriculture, 11(1), 2572433
Impacts of sellers' responses to online negative consumer reviews: Evidence from an agricultural product
Canadian Journal of Agricultural Economics, 66(4), 587-597
Harvesting environmental sustainability—the fertilizer use efficiency gains of China's high-standard farmland initiative
Humanities and Social Sciences Communications, 12(1), 1-14
Food availability and shopping channels during the disasters: Has the COVID-19 pandemic changed peoples' online food purchasing behavior?
International Journal of Disaster Risk Reduction, 83, 103443
The role of off-farm employment in promoting sustainable farm development through integrated pest management technology adoption
Frontiers in Sustainable Food Systems, 8
Impact of COVID-19 on dietary diversity and food security in Pakistan
International Journal of Disaster Risk Reduction, 110, 104642
Rethinking the Role of Grain Banks in China's Agriculture
Agriculture, 11(1), 49
The impact of land consolidation on rapeseed cost efficiency in China
Frontiers in Sustainable Food Systems, 8
Does the Expansion of Farmers' Operation Scale Improve the Efficiency of Agricultural Production in China? Implications for Environmental Sustainability
Frontiers in Environmental Science, 10:918060
Can agricultural mechanization services narrow the income gap in rural China?
Heliyon, 9, e13367
Policy Impacts of High-Standard Farmland Construction on Agricultural Sustainability: Total Factor Productivity-Based Analysis
Land, 12(2), 283
Critical Issues at the Upstream Level in Sustainable Supply Chain Management of Agri-Food Industries: Evidence from Pakistan's Citrus Industry
Sustainability, 11(5), 1326
Economic analysis of dairy animal diseases in Punjab: a case study of Faisalabad district
Journal of Animal and Plant Sciences, 25(5), 1482-1495
What if? Integrating scenarios and fiction in food systems policy and governance
Frontiers in Sustainable Food Systems, 9, 1619641
Financial Inclusion and Digital Technology
Determinants of financial inclusion gaps in Pakistan and implications for achieving SDGs
Scientific Reports, 14(1), 13667
When the future feels long: How future time perspective shapes upgrade intentions through the lens of self-improvement
Journal of Retailing and Consumer Services, 89, 104653
Consumer attention and market concentration in e-commerce: an agent-based perspective
Journal of Economic Interaction and Coordination
Predicting Bitcoin (BTC) Price in the Context of Economic Theories: A Machine Learning Approach
Entropy, 24(10), 1487
More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest
JTAER, 16(7), 2922-2942
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective
Asia Pacific Journal of Marketing and Logistics, 34(7), 1524-1543
Rural Development and Sustainability
Pathways and Associations between Women's Land Ownership and Child Food and Nutrition Security in Pakistan
IJERPH, 16(18), 3360
Maize production under risk: The simultaneous adoption of off-farm income diversification and agricultural credit to manage risk
Journal of Integrative Agriculture, 18(2), 460-470
Exploring the impact of China-Europe Railway Express on the urban-rural income gap
Heliyon, 9(7), e17571
Agricultural Land Abandonment and Farmers' Perceptions of Land Use Change in the Indus Plains of Pakistan
Sustainability, 11(17), 4663
Do E-Credit and Institutional Support Drive Climate-Smart, Environmentally Sustainable Practices in Punjab's Agriculture?
Polish Journal of Environmental Studies
Does Rural-Urban Migration Improve Employment Quality and Household Welfare? Evidence from Pakistan
Sustainability, 10(11), 4281
On the wheat price support policy in Pakistan
Journal of Economic Impact, 1(3), 80-86
Adoption of Contract Farming and Precautionary Savings to Manage the Catastrophic Risk of Maize Farming: Evidence from Bangladesh
Sustainability, 11(1), 29
Education and Environmental Well-being
Education for sustainable development in Pakistani higher education institutions
IJSHE, 21(6), 1249-1267
Reducing food waste and promoting sustainable consumption: the role of message framing and controllability attributions in ugly produce marketing
Frontiers in Sustainable Food Systems, 8
Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior
IJERPH, 18(4), 1912
Ecological Sustainability and Households' Wellbeing: Linking Households' Non-Traditional Fuel Choices with Reduced Depression in Rural China
IJERPH, 19(23), 15639
Research Directions
Environmental Economics
Focusing on sustainable agricultural practices and their economic implications, including market-based environmental policies and ecosystem services valuation.
Water Resource Management
Studying efficient water allocation and conservation strategies in agriculture, with emphasis on sustainable irrigation practices and water markets.
Agricultural Economics and Food Policy
Analyzing market dynamics and policy impacts on food systems, including food security, supply chain efficiency, and rural development.