Outreach
Community Engagement & Knowledge Transfer
Outreach Work
Innovation & Enterprise
As a founding member of the E-commerce Research Group at Huazhong Agricultural University (HZAU), I contributed to pioneering initiatives in cross-border e-commerce. Our team successfully organized 7 consecutive international forums across China, Bangladesh, and Pakistan, focusing on empowering students and entrepreneurs in the digital marketplace.
International Collaboration
Led the establishment of the Sino-Pak Cross-Border E-commerce Association, working with HZAU researchers to implement the successful Taobao Village model in Pakistan. This initiative aims to revolutionize rural e-commerce and enhance local communities' economic opportunities.
Community Impact
Successfully trained numerous students from invarious countries in cross-border e-commerce practices, particularly focusing on rural e-commerce. In addition, successfully organized the International Cross-Border E-commerce Summer School in Ili (Xinjiang, China) in 2024. Many success stories and collaborations came out of this initiative
Rural Finance Initiative
Serving as Manager of YOU Microfinance Fund, a pioneering initiative led by Prof Zhou Deyi, I oversee the provision of interest-free microfinance loans to farmers across Kenya, Pakistan, and Bangladesh. This program empowers rural communities by providing essential financial support for agricultural development and sustainable farming practices.
Outreach Talks
2024
Taobao Villages: The New Engines of Economic Growth and Rural Transformation in China
The 4th International Conference on Economic Development and Business Culture (ICEDBC 2024), Dalian, China
Keynote SpeakerOverview of the Rural E-commerce in China, CBEC Initiative, Achievements, and Past Forums
The 7th International Cross-Border E-commerce Forum 2023, University of Liberal Arts, Dhaka, Bangladesh
Keynote Speaker2023
Empowering Rural Women Through ECommerce: A Comparative Analysis of 'Taobao Villages' in China and the Potential for Application in Pakistan
International Conference on CPEC and Tourism for Women Development in Pakistan
How has China's rural landscape transformed through rural ecommerce: The case of "Taobao Villages"
International Conference on Health Security (ICHS), University of Veterinary and Animal Sciences (UVAS) Lahore, Pakistan
Keynote Speaker2022
China's Experience of Poverty Alleviation in Typical Rural Areas: Lessons for Pakistan
Government College Women University, Sialkot, Pakistan
Keynote SpeakerChallenges and Opportunities for Pakistan to Revitalize its Rural Economy Through Rural E-Commerce: Lessons from China's 'Taobao Village' Model
International Conference on Food Security and Value Chain Improvement under Belt & Road Initiative, MNS University of Agriculture, Multan, Pakistan
The Environmental Footprint of Our Online Shopping Delights: Issues and Solutions for a Sustainable Future
The Fifth International Cross-Border E-commerce Forum, China
2021
The Role of Cross-Border E-commerce in the Global Food Supply Chains during and after the COVID-19 Pandemic
The Fourth International Cross-Border E-commerce Forum, China
2020
The Past, the Present, and the Future of the Cross-Border E-Commerce Research
The Third International Cross-Border E-commerce Forum, Bangladesh
Research on the Opportunities and Barriers of Cross-Border E-commerce Trade between Pakistan and China
Seminar at Pakistan Agricultural Research Council (PARC) Head Office, Islamabad, Pakistan
2019
The Transformation of China's Rural E-Commerce under the "Taobao Villages" Phenomenon
The Second International Cross-Border E-commerce Forum, Faisalabad, Pakistan
Experience of Rural E-commerce in China – A few case studies
International Academic Exchange Center, Huazhong Agricultural University